NEW
Edition : 1 | Volume : 1
Publishing Year : 2025
Langage : English
Publisher : South India Book Traders
Author/s :
Dr. Balaji Parasuraman , Dr. V.M.Indumathi , Dr. R. Amrita Varzhini , Dr. K. Mugilan
Availability :
Hard Bond
ISBN: 9789349317239
Publishing Year: 2025
Paper Back
ISBN: 9789349317536
Publishing Year: 2025
The book “Agricultural Marketing: Institutions, Acts and
Regulations – Assessment Resource Database” serves as a comprehensive and
exam-oriented reference designed to meet the academic and competitive
examination needs of students and professionals in the field of agricultural
sciences. It provides an in-depth understanding of the various institutions,
acts, and regulations that govern agricultural marketing in India, emphasizing
their significance in ensuring fair returns to farmers, stabilizing prices, and
facilitating the efficient movement of produce from farms to consumers.
Structured into six well-organized chapters, the book covers the key dimensions
of agricultural marketing, including Agricultural Marketing Acts, Policies and
Regulations, Marketing Institutions, Co-operatives and Export Institutions, and
Corporations and Boards, along with an additional 500 multiple-choice questions
with answer keys to aid examination preparation. Each chapter is thoughtfully
developed to deliver conceptual clarity, practical understanding, and updated
insights into marketing laws, reforms, and institutional frameworks that shape
India's agricultural economy. This book is particularly useful for aspirants of
ICAR–JRF, SRF, ARS, AO, AAO, NABAR
Dr. Balaji Parasuraman

Dr. P. Balaji, PhD (ABM), is a Professor from Department of Agricultural and Rural Management at Tamil Nadu Agricultural University, Coimbatore, India. With over 20 years of academic experience, he has been teaching agribusiness management, marketing institution, agricultural marketing and export management courses to UG, PG and Ph.D. students. He has published 100+ research articles in reputed national and international journals and six ISBN-certified textbooks from renowned publishers. He received TNAU best teacher award and MASU award for excellence in the field of social sciences. He also serves as PI and Co-PI in external funded projects from NABARD, World Bank, ICSSR, TNFD, PMFME and SPS-SDPC.
Table of Contents..
1. Agricultural Marketing Acts
2. Acts, Policies and Regulations
3. Agricultural Marketing Institutions
4. Co-operatives and Export Institutions
5. Corporation and Boards